秦岭泉茗 · “境” 系列高端茶包装设计

Qin Ling Quan Ming · “Another Realm” Series Premium Tea Packaging Design

单芽挺翠,银毫满披，

嫩香沁心,幽幽不绝，

玉露琼浆,不染凡尘。

看窗外云卷云舒，看杯中茶起茶落。

观其沉浮,品味人生。

A single bud, verdant and pure,
Silver down softly veils its form.

Its tender fragrance lingers deep,
Subtle and endless, whispering calm.

Like jade dew, like crystal nectar,
Untouched by the dust of the world.

Beyond the window, clouds drift and fold;
Within the cup, tea rises and falls.

In its floating and sinking,
One tastes the flavor of life.

项目简介 | Project Overview

“境 / Another Realm” 是为 秦岭泉茗（Qin Ling Quan Ming） 打造的高端红茶与绿茶包装系列。
设计以“境”为核心主题，探索茶与自然、人与心之间的精神联系。
作品以极简而诗意的方式，呈现出一种来自秦岭山脉的静谧气韵与东方哲思。

The “Another Realm” series was created for Qin Ling Quan Ming’s premium red and green tea collections.
Centered on the theme of “realm,” the design explores the spiritual dialogue between tea and nature, between human perception and inner calm. It translates the quiet essence of the Qinling Mountains into a poetic and contemporary visual language.

创意理念 | Design Concept

包装的核心视觉是一枚从平面中微微隆起的抽象立体叶片，象征茶叶被光托起的瞬间，也寓意自然的生息与心境的觉醒。
金属光泽的叶形在不同角度下反射出光影变化，形成一种“动中有静、静中有境”的感知体验。
“境”既是空间的界限，也是精神的延展。

At the heart of the design lies an abstract, three-dimensional leaf form subtly rising from the surface.
This luminous relief symbolizes a tea leaf lifted by light — a metaphor for vitality, nature, and awakening.
The metallic reflections shift with perspective, creating a meditative interplay of stillness and motion — the essence of “Another Realm.”

设计细节 | Design Details

盒体采用对称结构与留白布局，凸显茶文化的静与雅。
内层为原木双盒结构，延续外包装的极简秩序与自然温度。
开启包装的过程，宛如步入一个由山水构成的茶之境，层层递进，心境随之转化。

The outer box features a symmetrical composition and generous negative space, reflecting the restraint and purity of tea culture.
Inside, dual wooden boxes echo the minimalist logic and tactile warmth of the exterior.
The unboxing ritual mirrors an immersion into a serene landscape — each layer unveiling a new sense of calm and connection.

材质与工艺 | Materials & Finishing

外盒以细纹纸张结合烫金与压凹工艺，内衬金属色反光层，呈现出沉静而细腻的视觉层次。
木盒选用深色原木，触感温润，呼应品牌“源自秦岭”的自然精神。

The outer shell is crafted from textured paper with gold foil stamping and embossed relief, lined with a subtle metallic finish for depth and reflection.
The inner wooden boxes, made from dark natural wood, convey a sense of warmth and authenticity — echoing the brand’s roots in the Qinling Mountains and its devotion to purity.

设计诠释 | Design Essence

以茶为媒，以“境”为形。
这是一次从物到心的设计回望——
在简中见境，于静中见远。

Tea as the medium, “realm” as the form.
This design is a reflection that moves from object to spirit —
discovering depth within simplicity, and distance within stillness.