Cross Border Creative Marketing
跨界创意营销
IDEAFINE is not a design company, advertising company, or consulting company. IDEAFINE is a creative integration platform that integrates brand integration design, marketing strategy, overall product development, packaging design, and new media interaction. Creativity is our core concept of winning IDEA+FINE. With excellent creativity and strong execution, we provide systematic creative solutions for enterprises looking to establish long-term and close relationships with consumers, ultimately transforming brand opportunities into business outcomes. There are many non-traditional creative talents in IDEAFINE, such as writers, MBA, artists, architects, documentary directors, illustrators, 3d animation, Network engineer, concept photographers, marketing consultants, game players, fashion buyers, retail experts, etc. The addition of these ghosts has unleashed unprecedented potential and marketing explosion points for customer brands.
- 十方创意——IDEAFINE，不是设计公司，不是广告公司，不是咨询公司，IDEAFINE十方是一个融汇品牌整合设计+营销策略+产品整体研发+包装设计+新媒体互动的创意整合平台。创意为赢IDEA+FINE ，是我们的核心理念，用绝佳的创意+强大的执行力，为那些期待与消费者建立长久密切关系的企业提供系统的创意解决方案，最终将品牌机会转变为商业结果。IDEAFINE十方有很多非传统创意人才，如：作家、工商管理硕士、艺术家、建筑师、纪录片导演、插图师、3d动画、网络工程师、概念摄影师、营销顾问、游戏玩家、时尚买手、零售专家等等。这些鬼才的加入激发了客户品牌前所未有的潜能与营销爆破点。
Honorary Awards
荣誉奖项
The works have received over one hundred professional design awards both in China and internationally, including: 1 Gold, 3 Silver, and 2 Bronze Pentawards (the “Oscars” of global packaging design in the UK); the 69th New York TDC Annual Awards; the JTA Japan Typography Association Jury Award; the Hong Kong International Poster Triennial Silver Award; the Asia’s Most Influential Design Awards Bronze Award; the 12th National Art Exhibition Bronze Award; the Golden Pin Design Award (Mark Award), Taiwan; the Macau Design Award Jury and Nomination Awards; the HKDA Global Design Awards Bronze Award; the Kan Tai-keung Design Award (Professional Group) Gold Award; the GDC Graphic Design in China Silver Award; the D&AD Awards, UK; the Shenzhen Global Design Award Nomination; the Tokyo TDC Merit Award; the Xi’an TDC Chinese Character Design Award Nomination; the Taiwan International Graphic Design Award Merit; and the Taipei Design Award Merit, among others.
The works have been exhibited in numerous cities across China and abroad, collected by local museums, and featured in major professional publications and annuals such as 《Asia-Pacific Design Annual》, 《3030 New Graphic Design in China》,《 1000 Works of 100 Young Designers》,《 Art and Design》, and 《Packaging and Design》, among others.
- 作品获得国内外专业领域设计奖项百余项，如英国全球包装设计奥斯卡Pentawards设计奖1金奖3银奖2铜奖、第69届纽约TDC年奖、JTA日本字体设计协会评审奖、香港国际海报三年展银奖、亚洲最具影响力设计大奖铜奖、第12届全国美展铜奖、台湾金点设计奖徽章奖、澳门设计大奖评审奖提名奖、HKDA香港环球设计大奖铜奖、靳埭强设计奖专业组金奖、GDC平面设计在中国奖银奖、英国D&AD奖、深圳环球设计大奖提名奖、东京TDC优异奖、XI’AN TDC汉字设计奖提名奖、台湾国际平面设计奖优选奖、台北设计奖优选奖等。作品在国内外多个城市展出并被当地博物馆收藏，并收录于《亚太设计年鉴》、《3030 New Graphic Design In China》、《1000 Works of 100 Young Designers》、《艺术与设计》、《包装与设计》等多本专业杂志、年鉴与书籍。
Founder&Creative Director
创始人&创意总监
Jiang Yan, founder and creative director of IDEAFINE, was born in Zunhua, Hebei Province. He earned both his bachelor’s and master’s degrees from the School of Design and Art at Xi’an Academy of Fine Arts. In 2006, he held his solo exhibition “Impression — Jiang Yan Poster Art Exhibition” at the Xi’an Art Museum.
He has been nominated as Designer of the Year at the 2014 China Designers Annual Exhibition and received the Fashion Designer Award at the Belt and Road International Fashion Week. Jiang currently serves as President of the Xi’an Graphic Design Association (XGDA), a member of the Shenzhen Graphic Design Association (SGDA), and Creative Director of Jiang & Hai (Beijing) Design Center.
He is also a guest editor of Asia-Pacific Design Annual (APD7), graduate supervisor at the School of Art, Xi’an International Studies University, and a member of the Curatorial Committee of the Shaanxi Artists Association. In addition, he has curated several design exhibitions, including Design Without Boundaries and others.
- 姜延，IDEAFINE创始人/创意总监。出生于河北遵化，本科和硕士毕业于西安美术学院设计艺术学院，2006年在西美美术馆举办“印象”—姜延海报艺术个展。2014中国设计师年展提名年度设计师、一带一路国际时尚周时尚设计师奖、西安平面设计协会主席、深圳平面设计协会会员、江与海（北京）设计中心创意总监、亚太设计年鉴APD7特邀编委、西安外国语大学艺术学院硕士生导师、陕西省美协策委会委员、设计无界展等多个展览策展人。
Services
服务范围
品牌全案 Brand Integration
品牌咨询诊断、品牌战略创新、品牌识别管理、品牌命名、品牌风格定义、品牌口号、品牌视觉营销。
品牌形象 Brand VIS
服务大型企业及创新品牌，提高企业核心竞争力，建立品牌长期价值。
展览展示 Exhibition Activities
展览活动推广、文化展厅设计、 商业展厅设计。
包装设计 Packaging Design
快销食品、烟酒茶、创新消费品、超级大单品研发及包装设计。
产品设计 Product Design
我们以革新者的姿态，创造产品具有如梦似幻的吸引力。从Made In China 转向 China-Creating并走向世界。
空间导视 Spatial Navigation
将品牌精髓融入品牌环境：产品专卖店设计、橱窗设计、SI陈列空间设计、会展策划设计、导向识别系统设计。
文创研发 IP Design
文创产品研发设计与落地 企业或品牌IP创建。
实验设计 Experimental
非传统介质的创意与实践。
博物馆 Museum Design
博物馆策划设计与施工、沉浸式博物馆体验设计研发、数字博物馆创建研发。
