About

Cross Border Creative Marketing

跨界创意营销

IDEAFINE is a collaborative creative entity that integrates brand identity design, marketing strategy, product development, packaging design, and new media interaction.“Winning Through Creativity — IDEA + FINE” is our core philosophy. With sharp creative insight and solid execution, we provide systematic and effective brand solutions for companies seeking to build long-term relationships with consumers, ultimately transforming brand opportunities into tangible, communicable, and scalable business results.

IDEAFINE does not confine creativity to its in-house team. Instead, through an open and collaborative approach, we continuously work with non-traditional creative talents from diverse fields — writers, MBA graduates, artists, architects, documentary filmmakers, illustrators, 3D animators, network engineers, conceptual photographers, marketing consultants, gamers, fashion buyers, retail experts, and more.These cross-disciplinary forces bring broader perspectives and richer creative possibilities to brands. They enable us to discover more authentic points of connection between brands and the market across culture, business, technology, consumption, and communication, helping our clients unlock greater potential.

• 十方创意 IDEAFINE，是一个融汇品牌整合设计、营销策略、产品研发、包装设计与新媒体互动的协同创意体。“创意为赢 IDEA + FINE”是我们的核心理念——以敏锐的创意洞察与扎实的执行能力，为期待与消费者建立长期关系的企业，提供系统而有效的品牌解决方案，最终将品牌机会转化为可感知、可传播、可增长的商业结果。IDEAFINE 十方并不将创意局限于自有团队，而是以开放的协作方式，持续联合不同领域的非传统创意人才——作家、工商管理硕士、艺术家、建筑师、纪录片导演、插画师、3D 动画师、网络工程师、概念摄影师、营销顾问、游戏玩家、时尚买手、零售专家……这些来自不同背景的跨界力量，为品牌带来更开阔的观察视角、更丰富的创意路径，也让我们能够从文化、商业、技术、消费与传播等多个维度，发现品牌与市场之间更真实的连接点，帮助客户释放更多潜能。

Honorary Awards

荣誉奖项 

The works have received over one hundred professional design awards both in China and internationally, including: 1 Gold, 3 Silver, and 2 Bronze Pentawards (the “Oscars” of global packaging design in the UK); the 69th New York TDC Annual Awards; the JTA Japan Typography Association Jury Award; the Hong Kong International Poster Triennial Silver Award; the Asia’s Most Influential Design Awards Bronze Award; the 12th National Art Exhibition Bronze Award; the Golden Pin Design Award (Mark Award), Taiwan; the Macau Design Award Jury and Nomination Awards; the HKDA Global Design Awards Bronze Award; the Kan Tai-keung Design Award (Professional Group) Gold Award; the GDC Graphic Design in China Silver Award; the D&AD Awards, UK; the Shenzhen Global Design Award Nomination; the Tokyo TDC Merit Award; the Xi’an TDC Chinese Character Design Award Nomination; the Taiwan International Graphic Design Award Merit; and the Taipei Design Award Merit, among others.

The works have been exhibited in numerous cities across China and abroad, collected by local museums, and featured in major professional publications and annuals such as 《Asia-Pacific Design Annual》, 《3030 New Graphic Design in China》,《 1000 Works of 100 Young Designers》,《 Art and Design》, and 《Packaging and Design》, among others.

• 作品获得国内外专业领域设计奖项百余项，如英国全球包装设计奥斯卡Pentawards设计奖1金奖3银奖2铜奖、第69届纽约TDC年奖、JTA日本字体设计协会评审奖、香港国际海报三年展银奖、亚洲最具影响力设计大奖铜奖、第12届全国美展铜奖、台湾金点设计奖徽章奖、澳门设计大奖评审奖提名奖、HKDA香港环球设计大奖铜奖、靳埭强设计奖专业组金奖、GDC平面设计在中国奖银奖、英国D&AD奖、深圳环球设计大奖提名奖、东京TDC优异奖、XI’AN TDC汉字设计奖提名奖、台湾国际平面设计奖优选奖、台北设计奖优选奖等。作品在国内外多个城市展出并被当地博物馆收藏，并收录于《亚太设计年鉴》、《3030 New Graphic Design In China》、《1000 Works of 100 Young Designers》、《艺术与设计》、《包装与设计》等多本专业杂志、年鉴与书籍。

Founder&Creative Director

创始人&创意总监 

Jiang Yan, founder and creative director of IDEAFINE, was born in Zunhua, Hebei Province. He earned both his bachelor’s and master’s degrees from the School of Design and Art at Xi’an Academy of Fine Arts. In 2006, he held his solo exhibition “Impression — Jiang Yan Poster Art Exhibition” at the Xi’an Art Museum.

He has been nominated as Designer of the Year at the 2014 China Designers Annual Exhibition and received the Fashion Designer Award at the Belt and Road International Fashion Week. Jiang currently serves as President of the Xi’an Graphic Design Association (XGDA), a member of the Shenzhen Graphic Design Association (SGDA), and Creative Director of Jiang & Hai (Beijing) Design Center.

He is also a guest editor of Asia-Pacific Design Annual (APD7), graduate supervisor at the School of Art, Xi’an International Studies University, and a member of the Curatorial Committee of the Shaanxi Artists Association. In addition, he has curated several design exhibitions, including Design Without Boundaries and others.

• 姜延，IDEAFINE创始人/创意总监。出生于河北遵化，本科和硕士毕业于西安美术学院设计艺术学院，2006年在西美美术馆举办“印象”—姜延海报艺术个展。2014中国设计师年展提名年度设计师、一带一路国际时尚周时尚设计师奖、西安平面设计协会主席、深圳平面设计协会会员、江与海（北京）设计中心创意总监、亚太设计年鉴APD7特邀编委、西安外国语大学艺术学院硕士生导师、陕西省美协策委会委员、设计无界展等多个展览策展人。