丝路优品 U+ 儿童限量系列包装设计

在兔年到来之际，我们为丝路优品旗下品牌 U+ 打造了一套兼具趣味性与教育性的儿童限量包装系列。设计以“兔子字母表”为核心创意，

围绕英文字母 A–Z 创作了 26 个独一无二的“兔子字母”形象——每个字母都是一只风格各异、充满活力的兔子。

这些兔子字母不仅组成了系列主视觉，也让包装本身成为一个可玩的识字系统。孩子们在拆开礼盒的同时，

可以学习字母、拼出单词；而成年人也能从中挑选出代表自己姓名或喜好字母的那一只，增加收藏与情感连接的乐趣。

我们希望通过这样的设计，让包装不再只是外壳，而成为一种连接教育、情感与审美体验的媒介。

鲜明的色彩语言与几何纹理传达了 U+ 品牌的年轻气质，也延续了“丝路优品”对文化创意与生态创新的关注。

Silk Road U+ Limited Edition Children’s Packaging Design

To celebrate the Year of the Rabbit, we created a playful and educational limited-edition packaging series for U+, a sub-brand of Silk Road Premium Products.
The design centers on the concept of a “Rabbit Alphabet”—a set of 26 unique letterforms, each transformed into a lively, characterful rabbit illustration representing A to Z.

Beyond serving as the main visual identity, these “rabbit letters” turn the packaging into an engaging learning system. Children can recognize letters and form words through play, while adults can choose and collect the rabbit that corresponds to their favorite letter or personal meaning—making the experience both educational and emotional.

Through this design, we hope to make packaging more than a container—it becomes a joyful medium that connects learning, emotion, and aesthetics. The vibrant colors and geometric patterns express the youthful spirit of U+, while continuing Silk Road Premium’s commitment to cultural creativity and ecological innovation.