zero one调味品

ZEROONE · A–Z Seasoning Packaging Design

This series was created for ZEROONE, transforming everyday seasonings into a playful visual language.
A bold, open-mouthed cartoon character serves as the core visual identity, reimagined into 26 unique letterforms — from A to Z — each representing a different seasoning and its distinctive kick of flavor.

Every letter corresponds to the initial of its ingredient’s name, creating an intuitive system that helps consumers quickly identify their desired spice. The exaggerated expressions of the character embody the sensory experience of taste — spicy, tangy, aromatic, or refreshing — turning the packaging into a vivid alphabet of flavor.

The minimalist layout and white background contrast with the vibrant, expressive illustrations, giving the series a fresh and contemporary tone.
Through this design, ZEROONE transforms seasoning packaging into a fun, emotional, and highly recognizable visual experience

本系列为 ZEROONE 品牌打造的调味品包装设计。我们以一个咧开大嘴的卡通角色形象为核心视觉，将其转化为 26 个英文字母，形成趣味十足的 A–Z 系列。

每个字母不仅对应一种调味品的英文首字母，也象征其独特的“刺激感”与味觉能量。

整体视觉以简洁留白为背景，搭配夸张、俏皮的表情插画，使调味的“辛香”“麻辣”“清爽”等感受具象化、人格化，

让消费者在选购时能迅速找到所需种类，同时感受到品牌的创造力与趣味精神。

通过这一系列设计，ZEROONE 将日常厨房用品转化为一个富有个性与情绪表达的味觉字母表（Alphabet of Flavor），为品牌注入了鲜明的年轻化表达与视觉识别力。